← The growth path

Step 3 of 12 · Launch

Your first 100 members

Where your first members actually come from, and how to ask without feeling pushy.

6 min read

Your first members already know you

Early members almost always come from people who already follow your work somewhere else. Your job is to tell them clearly, more than once, and give them a reason to join now.

Announce it properly

  • Say what members get, how much it costs, and why you’re doing it, in your own words. People join people, not features.
  • Share your link everywhere you already post: your bio, the description under your videos, your newsletter, your podcast notes.
  • Mention it again after your next three or four pieces of public work. Most people miss the first announcement.
  • Pin a post on your page that explains what joining gets them.

Make joining feel worth it today

  • Launch with a few members-only posts already up, so new members never land on an empty page.
  • A free trial or the yearly discount lowers the bar for people on the fence.
  • Set a monthly support goal from your dashboard. A visible progress bar gives people a shared target.

Let ByUs help people find you

Public posts can show up on Discover, where small creators get a fair shot: the Popular tab compares each post against the size of its creator’s audience, and Browse’s Trending row ranks creators by how fast they’re growing, not by how big they already are. Post publicly on a regular rhythm to give people a way in.

Every post has a Share button for X, Reddit, a copied link or your phone’s share sheet. Members can also invite friends from their dashboard, and your page can show your top referrers.

Watch what works

The “Where your supporters came from” card on your dashboard shows whether people found you on ByUs, through your own links, or from search. Do more of what’s bringing people in.

Next on the path · Step 4

Moving your members without anyone paying twice →

A calm, step-by-step plan for bringing an existing membership over to ByUs.

← Step 2: How to price your membership