Step 2 of 12 · Launch
How to price your membership
Choosing tiers, prices, yearly options and trials without overthinking it.
6 min read
One to three tiers is plenty
Most creators do well with a simple ladder: an easy “I just want to support you” tier, a main tier with your best regular benefits, and, if you have something personal to offer, a higher tier with limited spots. Each tier should feel obviously different, not “the same thing plus a sticker.”
Pick prices you can stand behind
Price for the value of what you deliver each month, not for what you think people can barely afford. Tiers start at $5 a month. Tiers under $8 a month are billed yearly, because tiny monthly charges lose too much to card fees.
Prices are locked for members: once someone joins a tier, the price they pay for it never goes up. If you want to charge more later, create a new tier for new members. That promise makes joining feel safe, so lean on it.
Offer a yearly option
New tiers come with a yearly price of two months free, and you can give up to three. Yearly members pay once, so you get the year up front and fewer card fees, refunds and disputes. Your page shows the yearly option first with the savings on the button.
Use trials and limited spots on purpose
- A 7, 14 or 30-day free trial helps when people need to see your members-only posts before they believe in them.
- Limited spots work for anything that takes your personal time: reviews, monthly calls, shoutouts. When a tier is full, it shows “Full right now” until a spot opens.
- Group memberships let one fan buy 2 to 10 seats, with 0, 10, 20 or 30% off each seat. Great for families, bands, classrooms and friend groups.
Know what you keep
ByUs’s fee includes card processing, so there’s no second fee taken out. You keep 87% to start and up to 91% as your monthly sales grow; founding creators keep 90%, or more after a $5,000 month. The Pricing page shows the full table.
Next on the path · Step 3
Your first 100 members →Where your first members actually come from, and how to ask without feeling pushy.