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The growth path

Twelve steps from a blank page to a membership that grows.

Short, practical guides in the order we’d read them, about 62 minutes in all. Start at step 1, or answer three questions below and jump straight to what you need.

One minute

Where should I start?

Three quick questions, and we’ll point you to the three guides that will help most.

1. Where are you right now?
2. What feels hardest?
3. Do you already have an audience somewhere else?

Launch

From a blank page to your first members.

  1. Step 1: Set up your page in an afternoonThe short checklist that turns a blank page into one people want to join.5 min read
  2. Step 2: How to price your membershipChoosing tiers, prices, yearly options and trials without overthinking it.6 min read
  3. Step 3: Your first 100 membersWhere your first members actually come from, and how to ask without feeling pushy.6 min read
  4. Step 4: Moving your members without anyone paying twiceA calm, step-by-step plan for bringing an existing membership over to ByUs.6 min read

Grow

Bring in new people and turn them into members.

  1. Step 5: Turn first-time visitors into membersWhat someone landing on your page for the first time needs to see before they join.5 min read
  2. Step 6: Get found on ByUsHow Discover, Browse and sharing bring new people to your page, and how to show up there.5 min read
  3. Step 7: Turn followers into paying membersFree followers already like your work. Here’s how to give them a reason to join.5 min read
  4. Step 8: What to post, and how oftenA simple weekly rhythm that keeps members happy without burning you out.5 min read

Keep and earn

Keep members happy, earn more than one way, and protect your work.

  1. Step 9: Keeping members happyWhy people cancel, and the habits that keep them for years.5 min read
  2. Step 10: Earning beyond membershipsTips, downloads, single posts, bundles, paid messages, calls, gifts and groups.6 min read
  3. Step 11: Protecting your workWhat ByUs does to discourage sharing, and what to do if your work shows up somewhere else.4 min read

Keep improving

Try things, read your numbers, and go around again.

  1. Step 12: Try, learn, growSmall experiments, how to read your dashboard, and when to change course.4 min read

Advice for your kind of work

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