← The growth path

Step 8 of 12 · Grow

What to post, and how often

A simple weekly rhythm that keeps members happy without burning you out.

5 min read

Consistency beats volume

Members stay when they know what’s coming. One members-only post a week that always shows up is worth more than five posts one week and silence the next. Pick a rhythm you could keep on a bad week.

A starter week

  • One members-only post that’s the heart of what you promised: the song, the episode, the tutorial, the finished piece.
  • One smaller behind-the-scenes post: a work in progress, a voice memo, a photo of your desk.
  • One public post that shows strangers what you do, so Discover and your share links have something to point to.
  • Every so often, a poll that lets members choose what you make next.

Work ahead

Schedule posts from the composer (“Schedule for later”) on a day you have energy, so your rhythm keeps going on days you don’t. Need real time off? “Taking a break?” on your dashboard pauses monthly renewals for up to 60 days, so nobody pays for weeks you’re away.

Talk with members, not at them

Reply to comments, especially early on. Ask questions at the end of posts. Members who feel noticed are the ones who stay for years.

Next on the path · Step 9

Keeping members happy →

Why people cancel, and the habits that keep them for years.

← Step 7: Turn followers into paying members